Marketing / Communication

Considerations

  • Best way to reach and engage
    • Speakers
    • Delegates
    • Sponsors
    • Exhibitors

Activities

  • Design / Select logo
  • Online registration and payment
  • Define means of communicating with participants – Communicate regularly (eg. simple email, Yahoo group)
  • Prepare nametags
    • When printing nametags, don’t bother with the conference name and date (we all know what conference you’re at!) and use large font for the particpant’s surname. If you can, print on both sides since they almost always flip around.
  • Print tickets for any special events and distribute them at registration to make logistics at said events a little easier.
  • Design meaningful evaluations to measure success

Deliverables

  • Conference Logo
  • Website with agreed functionality / content
  • Participant nametags
  • Special Event tickets
  • Implemented communication mechanism(s)